Post by samsparrow74 on Feb 15, 2024 9:09:23 GMT
Advertisers and agencies are necessary and almost indispensable partners, but their relationship is perhaps not going through the best of times. According to a recent study carried out in the United States by the Association of National Advertisers of the United States ( ANA ), a third of brands made changes in the contracts that bind them to media agencies during the last year. The reason? Advertisers' growing concern about transparency and controversial agency discounts. 69% of the advertisers consulted in their report by the ANA updated their contracts with their media agencies over the last three years. And 60% of brands are firmly convinced that agency discounts are not actually part of the financial compensation that should reach the hands of media agencies. The ANA report reveals, on the other hand, that commissions (excluding hourly rates) are a resource used particularly by media buying services, especially by those services with a focus on programmatic buying.
Transparency, an issue that particularly worries advertisers in their relationship with media agencies According to the ANA report, 24% of advertisers use commissions to remunerate the purchase of digital Bosnia and Herzegovina Phone Number List media and 40% do the same with programmatic purchases. 12% also use commissions to financially compensate for the general services provided by the agencies. The changes in the relationships that unite advertisers and media agencies are emerging at a time when more and more brands are betting on in-house agencies to approach media buying. Not in vain, according to a recent Forrester study, the percentage of advertisers equipped with in-house agencies has skyrocketed to 64% (when a decade ago this proportion was barely 42%). With more and more advertising inventory and more “marketplaces” accessible through the cloud, in-house advertising is more technologically affordable for advertisers , who can thus have more control over media purchasing.
With Nerea Barros, Ismael Palacios, Alberto Sánchez and Miguel Galbin in its cast, El Cuento tells the story of Dani and Lucas, two brothers who live opposite an old woman who seems to be watching them from her window day and night. A mother who is not having the best time of her life and a hallway that seems to lead us to a place we should not enter. With these ingredients El Cuento takes you through an eight-minute story that moves away from conventional horror. A story of the fears we have when we are children and when we are adults. Because as The Story whispers to us , there is no age for fear and it is known by everyone that there are witches. El Ruso de Rocky , the agency that looks beyond advertising, has announced today that its first fiction co-film - co-produced with Grupo Caribe - is going to make the leap to the big screen by Sam Raimi, director of the first Spider-Man trilogy. He is also known for Infernal Possession (1981), Scarily Dead (1987), Darkman (1990), Army of Darkness (1992) and A Simple Plan (1998), among others.
Transparency, an issue that particularly worries advertisers in their relationship with media agencies According to the ANA report, 24% of advertisers use commissions to remunerate the purchase of digital Bosnia and Herzegovina Phone Number List media and 40% do the same with programmatic purchases. 12% also use commissions to financially compensate for the general services provided by the agencies. The changes in the relationships that unite advertisers and media agencies are emerging at a time when more and more brands are betting on in-house agencies to approach media buying. Not in vain, according to a recent Forrester study, the percentage of advertisers equipped with in-house agencies has skyrocketed to 64% (when a decade ago this proportion was barely 42%). With more and more advertising inventory and more “marketplaces” accessible through the cloud, in-house advertising is more technologically affordable for advertisers , who can thus have more control over media purchasing.
With Nerea Barros, Ismael Palacios, Alberto Sánchez and Miguel Galbin in its cast, El Cuento tells the story of Dani and Lucas, two brothers who live opposite an old woman who seems to be watching them from her window day and night. A mother who is not having the best time of her life and a hallway that seems to lead us to a place we should not enter. With these ingredients El Cuento takes you through an eight-minute story that moves away from conventional horror. A story of the fears we have when we are children and when we are adults. Because as The Story whispers to us , there is no age for fear and it is known by everyone that there are witches. El Ruso de Rocky , the agency that looks beyond advertising, has announced today that its first fiction co-film - co-produced with Grupo Caribe - is going to make the leap to the big screen by Sam Raimi, director of the first Spider-Man trilogy. He is also known for Infernal Possession (1981), Scarily Dead (1987), Darkman (1990), Army of Darkness (1992) and A Simple Plan (1998), among others.