Post by samsparrow74 on Feb 15, 2024 9:37:11 GMT
Antonio Sánchez has joined the management team of the media agency Glocally as Head of Sales. Antonio Sánchez, a renowned multimedia advertising professional , has deep knowledge of the digital ecosystem and played a very relevant role during the exclusive company's digital advertising transition. He has developed a solid academic training (ADE from the CEU San Pablo University, Master e-business from the IE, EBP in Business Administration from the London South Bank University). He joined Publiespaña in 2001, a company in which he has held positions ranging from commercial management of large accounts or deputy to the CEO, to acquiring responsibility for the development of the company's digital product, reaching the position of Digital Sales Manager in 2017.
For six years he combined his work at Publiespaña with that of an online teaching consultant at the Open University of Catalonia (UOC) . From his position he has directed one of the two online Jordan Phone Number List commercial divisions established in Publiespaña/Madrid and the marketing of Mediaset's digital inventory among a portfolio of large agencies and advertisers, achieving a significant increase in billing in just two years. He is an expert in managing multi-format campaigns (Online Video & Display, RRSS, Branded Content and Influencers, Second Screen, Data-Driven Campaigns), in various multimedia environments (Web Pc & Mobile, Apps, Smart TV, Youtube, Transmedia On- Off/TV) through different purchase modalities (Direct and Programmatic).
In the words of Fran Ares, CEO of Glocally, «The incorporation of Antonio represents another step in the commitment to incorporate the best talent into our company. Due to his professional career, we understand that he is the right person to transfer to the market our 2.0 acceleration process and the investment that we have been developing in technology and our own tools that impact the best business results of our clients. Antonio has, among other objectives, to make the entire customer market, with local implementation or needs, permeate our company value proposition linked to in-depth knowledge of proximity environments, and the activation and measurement of multimedia campaigns with the objective of generating traffic to the point of sale.
For six years he combined his work at Publiespaña with that of an online teaching consultant at the Open University of Catalonia (UOC) . From his position he has directed one of the two online Jordan Phone Number List commercial divisions established in Publiespaña/Madrid and the marketing of Mediaset's digital inventory among a portfolio of large agencies and advertisers, achieving a significant increase in billing in just two years. He is an expert in managing multi-format campaigns (Online Video & Display, RRSS, Branded Content and Influencers, Second Screen, Data-Driven Campaigns), in various multimedia environments (Web Pc & Mobile, Apps, Smart TV, Youtube, Transmedia On- Off/TV) through different purchase modalities (Direct and Programmatic).
In the words of Fran Ares, CEO of Glocally, «The incorporation of Antonio represents another step in the commitment to incorporate the best talent into our company. Due to his professional career, we understand that he is the right person to transfer to the market our 2.0 acceleration process and the investment that we have been developing in technology and our own tools that impact the best business results of our clients. Antonio has, among other objectives, to make the entire customer market, with local implementation or needs, permeate our company value proposition linked to in-depth knowledge of proximity environments, and the activation and measurement of multimedia campaigns with the objective of generating traffic to the point of sale.