Post by samsparrow74 on Feb 15, 2024 10:44:09 GMT
Zenith , The Roi Agency, has the purpose of normalizing the approach to data and technology, providing the human vision that exists in them and, for this purpose, they thought of organizing an event in which they would bring together different professionals from the sector. that could provide this vision. Datecnoligencia , the name this event has adopted, was held for the first time last year, coinciding with the 30th anniversary of the company's founding , but it aims to have continuity over time, so it will soon have its second edition. To learn more about the news that Datecnoligencia will present, as well as Zenith 's vision of data and what its strategies are to address the main challenges of the moment, at we have interviewed Juan Antonio Ortiz , general manager of the company.
Regarding this second edition of Datecnoligencia, Juan Antonio has highlighted that it will have several points in common with the first edition: "it will have that more humanistic side of the vision of data and Malaysia Phone Number List technology", but as new features, he emphasizes, they do not want it to be a technical event, although "we do intend to bring data, technology and applied intelligence closer to our advertisers and attendees , but making them understand that the application of data and technology is not only applicable to large technology companies. To do this, we are going to have speakers from unexpected sectors, so that they can show how they apply technology in their daily lives," he explains. If you do not see the embedded video correctly, click here On the other hand, Zenith is celebrating this year the 17th anniversary of its positioning as The Roi Agency, and in this regard, Juan Antonio has delved into the fact that, since then, the panorama, the context or the number of touch points they had then and now They have changed a lot.
But he assures that the big difference in these 17 years is that before we based the ROI on efficiency and optimization , and that "now it is an ROI also focused on the growth of the brand." Regarding whether data should be used to know or to learn , a topic that Juan Antonio raised during his presentation at the Inspirational Festival 2019 , Ortiz has asserted that they always have to be used to learn. "In the end, learning is applied knowledge," he emphasizes. Regarding how Zenith faces the challenge of personalization, Juan Antonio assures that they have been investing for many years in technology that helps them connect messages with consumers , and clarifies that "it is an obligation, for both agencies and brands, to provide "that personalization to the relationship between consumers and brands." Finally, the general manager of Zenith has emphasized the importance that the human factor has acquired in a world dominated by data. In this regard, Juan Antonio points out that “there are many profiles involved in a data strategy . In a media agency, for example, the human factor is key and differential.
Regarding this second edition of Datecnoligencia, Juan Antonio has highlighted that it will have several points in common with the first edition: "it will have that more humanistic side of the vision of data and Malaysia Phone Number List technology", but as new features, he emphasizes, they do not want it to be a technical event, although "we do intend to bring data, technology and applied intelligence closer to our advertisers and attendees , but making them understand that the application of data and technology is not only applicable to large technology companies. To do this, we are going to have speakers from unexpected sectors, so that they can show how they apply technology in their daily lives," he explains. If you do not see the embedded video correctly, click here On the other hand, Zenith is celebrating this year the 17th anniversary of its positioning as The Roi Agency, and in this regard, Juan Antonio has delved into the fact that, since then, the panorama, the context or the number of touch points they had then and now They have changed a lot.
But he assures that the big difference in these 17 years is that before we based the ROI on efficiency and optimization , and that "now it is an ROI also focused on the growth of the brand." Regarding whether data should be used to know or to learn , a topic that Juan Antonio raised during his presentation at the Inspirational Festival 2019 , Ortiz has asserted that they always have to be used to learn. "In the end, learning is applied knowledge," he emphasizes. Regarding how Zenith faces the challenge of personalization, Juan Antonio assures that they have been investing for many years in technology that helps them connect messages with consumers , and clarifies that "it is an obligation, for both agencies and brands, to provide "that personalization to the relationship between consumers and brands." Finally, the general manager of Zenith has emphasized the importance that the human factor has acquired in a world dominated by data. In this regard, Juan Antonio points out that “there are many profiles involved in a data strategy . In a media agency, for example, the human factor is key and differential.