Post by account_disabled on Feb 17, 2024 8:35:25 GMT
Want to implement the coupon code box the right way? Do it like MakeMyTrip.com: expandable_link_560x290 Add an expandable link to redeem the coupon instead of a blank box. Most likely, those who have the coupon will click it, and those don’t will ignore it and proceed to the next step: Another valuable add-on is to generate a coupon code for those who don’t have one but clicked the link. The catch here is to mention that the coupon code will be emailed to them for their next purchase as soon as they complete their transaction. Howzat? Of course, these are just some lessons I’ve learnt from experience.
But nothing can be a substitute for testing. Be sure to test these ideas Buy TG Database before implementing them on your landing page. Don’t Be Shy Have you made any of these mistakes? Do you know any other conversion tips that might backfire if they’re not implemented properly? Share your stories in the comments!Because marketers have no control over the size of the ad’s headline, it’s hard to control which element is most prominent. To remedy this, Oli suggested putting the headline into the ad’s image, so Josh has full control over the prominence of the statement he’s trying to make.
The headline can’t stand on its own You’ve heard by now that people don’t actually read your landing page – they skim. And when Oli read the most prominent copy on the page aloud, the value proposition was totally unclear. “Scan your landing page copy & read the headline and subheads out loud. See if they work on their own w/o body copy.” Great tip! #pagefights — Krystal Profitt (Krystal_Faye) May 16, 2014 Josh’s aversion to repeating the term “office supplies” and his vague offer for “15 dollars in Chalkfly cash” ultimately worked against him. Takeaway: Clarity should trump all other copy decisions. It doesn’t get straight to the point This page does a whole lot of beating around the bush. Josh’s page lacks a story and visual cues; even the most essential elements such as the target customer and value .
But nothing can be a substitute for testing. Be sure to test these ideas Buy TG Database before implementing them on your landing page. Don’t Be Shy Have you made any of these mistakes? Do you know any other conversion tips that might backfire if they’re not implemented properly? Share your stories in the comments!Because marketers have no control over the size of the ad’s headline, it’s hard to control which element is most prominent. To remedy this, Oli suggested putting the headline into the ad’s image, so Josh has full control over the prominence of the statement he’s trying to make.
The headline can’t stand on its own You’ve heard by now that people don’t actually read your landing page – they skim. And when Oli read the most prominent copy on the page aloud, the value proposition was totally unclear. “Scan your landing page copy & read the headline and subheads out loud. See if they work on their own w/o body copy.” Great tip! #pagefights — Krystal Profitt (Krystal_Faye) May 16, 2014 Josh’s aversion to repeating the term “office supplies” and his vague offer for “15 dollars in Chalkfly cash” ultimately worked against him. Takeaway: Clarity should trump all other copy decisions. It doesn’t get straight to the point This page does a whole lot of beating around the bush. Josh’s page lacks a story and visual cues; even the most essential elements such as the target customer and value .