Post by samueldavidd109 on Feb 20, 2024 6:42:33 GMT
The use of data in advertising is a fact, and even more so when it is used to make life easier for the consumer. And to make customers fall in love with you , all you need is a good dose of creativity and data . Thus, the second day of presentations of the XXVIII LA FEDE Outdoor Advertising Conference , held in EL Puerto de Santa María (Cádiz), focused one more day on the best of innovation and research, In this sense, Noelia Fernández, BRAND LEAD of OMD, has offered a presentation on the success story of Nivea Urban Skin , which won gold at the 2018 Eficacia Awards , a campaign that demonstrates that data, well used, leads to total success in the advertising. lafede-nivea Firstly, it has highlighted the context of innovation in the sector we are in, a time of crisis in which consumers are opting for private labels. " We had to grow 8% in the market ," said Fernández, explaining the starting point of this project.
We wanted to reach the youngest targets and naturally attack this audience with the aim of responding to today's urban women," he commented, also highlighting the natural composition Denmark Telegram Number Data of the product. Thus, with the aim of expanding market share and positioning itself as a leading brand , Nivea carried out a research process to reach consumers. In this way, what they did first was show users the effects of pollution on the skin, a growing problem in large cities, such as Madrid. "This fact is something that worries people, as well as the effect on the skin of the sun, stress, cold..." he said, explaining how the brand wanted to take advantage of this identified opportunity. Ogilvy has named Roberto Fara as its new chief creative officer , a position that will take effect in October.
Fara thus returns to Spain after working as executive creative director at R/GA New York , an agency where he has spent the last 7 years of his professional career. In Barcelona, the creative worked for almost five years at DoubleYou, becoming head of Visual Design. Roberto Fara has worked for prestigious brands such as Nike, Google, Samsung, eBay, Audi, Diesel, Coca-Cola and Converse . A career that has been recognized in international festivals such as One Show, DA&D, Círculo de Oro Festival of Mexico, Festival El Ojo de Ibero-América, El Sol, Premios Laus, Effies, CdeC and Shorty Awards among others. He has also participated as a jury at festivals such as One Show and El Sol. Upon joining Ogilvy, Roberto Fara will lead a team of more than 100 people and will work closely with Alfonso Marián to enhance and expand the agency's creative offering.
We wanted to reach the youngest targets and naturally attack this audience with the aim of responding to today's urban women," he commented, also highlighting the natural composition Denmark Telegram Number Data of the product. Thus, with the aim of expanding market share and positioning itself as a leading brand , Nivea carried out a research process to reach consumers. In this way, what they did first was show users the effects of pollution on the skin, a growing problem in large cities, such as Madrid. "This fact is something that worries people, as well as the effect on the skin of the sun, stress, cold..." he said, explaining how the brand wanted to take advantage of this identified opportunity. Ogilvy has named Roberto Fara as its new chief creative officer , a position that will take effect in October.
Fara thus returns to Spain after working as executive creative director at R/GA New York , an agency where he has spent the last 7 years of his professional career. In Barcelona, the creative worked for almost five years at DoubleYou, becoming head of Visual Design. Roberto Fara has worked for prestigious brands such as Nike, Google, Samsung, eBay, Audi, Diesel, Coca-Cola and Converse . A career that has been recognized in international festivals such as One Show, DA&D, Círculo de Oro Festival of Mexico, Festival El Ojo de Ibero-América, El Sol, Premios Laus, Effies, CdeC and Shorty Awards among others. He has also participated as a jury at festivals such as One Show and El Sol. Upon joining Ogilvy, Roberto Fara will lead a team of more than 100 people and will work closely with Alfonso Marián to enhance and expand the agency's creative offering.