Post by account_disabled on Feb 22, 2024 6:40:26 GMT
The war in Ukraine touched literally every field of activity. Under martial law, large, medium and small businesses adapt to the situation. Marketers, in turn, have changed approaches, methods and tools in advertising campaigns. The Webpromo editors conductedown research, on the basis of which she found out how the business goals and terms of their achievement have changed for Ukrainian marketers in the conditions of a full-scale war? Marketing research Webpromo Read also : 10 Marketing Research You Can Do Online Research methodology We interviewed more than 50 customers on the Ukrainian market.
Learned how the goals of performance marketing changed after February 24, how the war affected the planning and timing of achieving goals, as well as the main focus of marketers now. Research results How have performance marketing goals changed? According Dominican Republic WhatsApp Number to the results, the majority of marketers (40%) prioritize the goal of attracting new customers. As in pre-war times, the goals for performance marketing channels have not changed. However, when optimizing a budget, the main task is to increase conversions and obtain leads. When launching advertising campaigns, marketers use a strategy that has previously shown effectiveness, which minimizes risks.
Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail Advertising budgets have been significantly reduced since the beginning of the war, experts are allocating funds specifically to performance. They also emphasize profitable and priority product categories. How have planning terms changed? Opinions differed about the terms of achieving the set goal. Currently, it is difficult to forecast for a long period. Before the war, a marketer developed a plan for a year, now a quarter (3 months) is considered the optimal term. 45% of specialists in the region adhere to the plan for 3 months; 30% of respondents believe that it is better to plan for a month with subsequent updating of the plan, 15% of marketers develop a strategy per year the same as in pre-war times 10% consider half a year to be the optimal term.
Learned how the goals of performance marketing changed after February 24, how the war affected the planning and timing of achieving goals, as well as the main focus of marketers now. Research results How have performance marketing goals changed? According Dominican Republic WhatsApp Number to the results, the majority of marketers (40%) prioritize the goal of attracting new customers. As in pre-war times, the goals for performance marketing channels have not changed. However, when optimizing a budget, the main task is to increase conversions and obtain leads. When launching advertising campaigns, marketers use a strategy that has previously shown effectiveness, which minimizes risks.
Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail Advertising budgets have been significantly reduced since the beginning of the war, experts are allocating funds specifically to performance. They also emphasize profitable and priority product categories. How have planning terms changed? Opinions differed about the terms of achieving the set goal. Currently, it is difficult to forecast for a long period. Before the war, a marketer developed a plan for a year, now a quarter (3 months) is considered the optimal term. 45% of specialists in the region adhere to the plan for 3 months; 30% of respondents believe that it is better to plan for a month with subsequent updating of the plan, 15% of marketers develop a strategy per year the same as in pre-war times 10% consider half a year to be the optimal term.