Post by account_disabled on Mar 7, 2024 3:20:45 GMT
Climate change and its consequences have created the need to improve all processes that impact the environment. Many industries are taking actions to make them sustainable, achieve environmentally friendly marketing and correct waste management.
The fashion industry made the decision a few years ago to be friendlier to the planet.
Recently it has become more aligned Chile Mobile Number List with the needs of a different consumer, who is demanding that brands be green and really care about the impact their value chain has on the world.
Among the brands that stand out in sustainable fashion is Tommy Hilfiger , a brand aligned with Social Responsibility (SR), which in addition to empowering cotton farmers with a sustainable strategy, works with women who are deprived of their freedom to that make and market their fabrics.
American designer Tommy Hilfiger recently teamed up with Formula 1 champion Lewis Hamilton to launch a sustainable fashion collection.
Sustainable fashion collection by Tommy Hilfiger and Lewis Hamilton
The TommyXLewis collaboration will be presented on the spring catwalk called TOMMYNOW in London on February 16, 2020.
The focus on sustainability is huge, as 75% of the styles in the spring 2020 collection are sourced from more sustainable materials and through partnerships that reduce the negative impact on the supply chain.
The TommyXLewis collaboration features cotton that has been 100% more sustainably sourced, including organic cotton and recycled materials, vegan leather alternatives, low-impact denim washes, and miDori bioWick, an oil-based plant seed, imprint Low carbon, quick-drying and absorbent finishing agent.
Tommy Hilfiger states: “ We are determined to be one of the leading sustainably designed lifestyle brands in the world, and this is a commitment we share with Lewis . ”
From day one, Lewis and I have been on a journey to incorporate innovative production principles and sustainable materials into each of our collaborations. We're proud to achieve new milestones every season, with Spring 2020 being our most sustainable collaboration to date.
Thomas Jacob Hilfiger, American fashion designer.
“Tommy and I continually explore new ways to take our vision of sustainability to greater heights, and spring 2020 is the latest milestone in these achievements. “I am very excited to present the sustainable designs we create through the TOMMYNOW platform and continue to drive this message.” said Lewis Hamilton.