Post by princehira on Oct 30, 2024 5:12:01 GMT
Our personal data is an important part of business operations and Digital Marketing strategies , and protecting it has become — or should have become — a priority for all companies due to the General Data Protection Law (LGPD).
It is basically a measure to guarantee the preservation of individuals' rights, promoting transparency in the treatment of information.
Want to know how to adapt your Marketing actions? Then stay with me to understand everything about LGPD!
Step by step: how to make a Digital Marketing plan for your company
What is LGPD: an overview
The LGPD woocommerce web design service is the law that guarantees the protection of personal data of all Brazilian citizens, establishing clear rules on how companies must collect, store, process and share this information.
Inspired by the European Union's General Data Protection Regulation (GDPR), the LGPD was enacted in 2018 and came into force in September 2020, by Law No. 13,709 .
It was created with the main objective of guaranteeing people's privacy and freedom in the digital environment and is, definitely, an important milestone in Brazilian legislation.
In this sense, it applies to all activities carried out within the national territory, regardless of the means, economic sector or nature of the data processed.
In addition to ensuring control of personal information, the LGPD contains guidelines for information security and defines sanctions for non-compliance with its rules, including fines and other penalties.
Main challenges of LGPD for Digital Marketing
Like any law, the LGPD brought some challenges to companies' marketing strategies .
The first is to develop privacy policies and terms of use that comply with it and contain information about how data will be used, stored and protected by the company.
Furthermore, establishing specific strategies to ensure compliance with the law , at all stages of the data lifecycle, may bring other demands that need to be anticipated, such as employee training.
Another major challenge is related to user consent regarding the data collected. See below for more details:
Obtaining consent and transparency in action
In fact, one of the main issues is the review of personal data collection and processing practices to ensure that user information is obtained in a transparent, consented and secure manner .
This causes an internal change and requires the company to review its ways of capturing leads — contact forms, cookies and other data collection tools.
It is important to remember that, in addition to legal compliance, protecting customer information is an ethical and moral issue for the company .
Therefore, it needs to commit to user privacy, promoting an organizational culture that respects its customers!
Tip: Understand what Permission Marketing is
The pillars of LGPD compliance
There are three important pillars to ensure the brand's positioning in relation to LGPD: consent, transparency and responsibility.
See more details about them:
Consent : the company needs to obtain the release of data objectively, according to each processing purpose, so that users have the freedom to consent or refuse the processing;
Transparency : accessible information must be provided about the collection, use, sharing and protection of data;
Responsibility : implies that the company adopts technical and organizational plans to protect the personal data under its responsibility.
Data security strategies according to LGPD
Well, now that we understand the main details about the law, I have separated five security strategies so that you are, in fact, in compliance with the LGPD:
Use of data encryption techniques : to protect personal information during its collection, transmission and storage, ensuring that only certain people have access;
Backup and recovery : to make the company's day-to-day operations easier and help when dealing with incidents . I recommend having at least three copies of the data, storing them on two different platforms and keeping one copy outside the physical environment;
Authentication and access control policies : to restrict access to only authorized employees, based on the need-to-know principle;
Monitoring systems : to quickly identify any suspicious activity that may indicate a data breach;
Maintenance and updating of systems and software : to ensure that they are protected against vulnerabilities, cybercriminals, malware and that they meet the security requirements of the LGPD.
Practical Guide: How to Choose the Best Marketing Strategies for Your Company
The cost of non-compliance with the LGPD
I need to tell you that, by not complying with the LGPD rules, there will be serious consequences for you and your business, which go beyond the financial aspects (which are already serious!).
See what are the main implications of not complying with the law :
Fines and financial penalties : fines can reach up to 2% of the company's revenue, capped at R$50 million per violation. They can be applied by both the government and legal actions brought by affected data subjects;
Damage to the company's reputation : the loss of trust from customers and the public can have long-term impacts on the organization's credibility , disrupting customer relations and the acquisition of new partners;
Legal proceedings and compensation actions : in addition to fines, the company may be required to pay compensation for material and moral damages caused by the violation of information;
Loss of business opportunities : Many companies require their suppliers to comply with the LGPD before establishing business relationships. In other words, if you do not follow the rules, your company may be banned from some important business networks .
Building a data protection culture in your company
Now you ask yourself: how do I comply with the LGPD?
I answer you: developing a data protection culture within your company !
And, to guide you on this path, I have created a practical step-by-step guide . Check it out:
Invest in employee training : to raise awareness about the importance of data protection and LGPD guidelines. To do this, address topics related to data collection, information security, rights and procedures in case of incidents;
Define internal security policies : detailing the procedures and responsibilities of all team members regarding the handling of information. These policies should be constantly updated to include changes in legislation and other good practices;
Keep a record of data processing actions : it must include the classification of actions according to the LGPD to demonstrate to regulatory bodies that the company is committed to protection and compliance with the law.
Be transparent throughout the data lifecycle : from collection to disposal, providing accurate information to users about how their data will be used, who will have access to it and what their privacy rights are;
Seek partnerships with companies specialized in data protection : they can provide guidance and technological solutions to ensure compliance with the LGPD.
Orgânica , for example , is committed to following the LGPD in all its Digital Marketing activities and relationships with customers and partners!
To achieve this, we have the following practices:
Control of people's access to files, especially those of a confidential nature;
Verification and internal audit routines to check access and passwords;
Discard data that is no longer needed, taking all precautions to avoid leaks;
Capture of information only for that purpose specified in the Marketing strategy form.
It is basically a measure to guarantee the preservation of individuals' rights, promoting transparency in the treatment of information.
Want to know how to adapt your Marketing actions? Then stay with me to understand everything about LGPD!
Step by step: how to make a Digital Marketing plan for your company
What is LGPD: an overview
The LGPD woocommerce web design service is the law that guarantees the protection of personal data of all Brazilian citizens, establishing clear rules on how companies must collect, store, process and share this information.
Inspired by the European Union's General Data Protection Regulation (GDPR), the LGPD was enacted in 2018 and came into force in September 2020, by Law No. 13,709 .
It was created with the main objective of guaranteeing people's privacy and freedom in the digital environment and is, definitely, an important milestone in Brazilian legislation.
In this sense, it applies to all activities carried out within the national territory, regardless of the means, economic sector or nature of the data processed.
In addition to ensuring control of personal information, the LGPD contains guidelines for information security and defines sanctions for non-compliance with its rules, including fines and other penalties.
Main challenges of LGPD for Digital Marketing
Like any law, the LGPD brought some challenges to companies' marketing strategies .
The first is to develop privacy policies and terms of use that comply with it and contain information about how data will be used, stored and protected by the company.
Furthermore, establishing specific strategies to ensure compliance with the law , at all stages of the data lifecycle, may bring other demands that need to be anticipated, such as employee training.
Another major challenge is related to user consent regarding the data collected. See below for more details:
Obtaining consent and transparency in action
In fact, one of the main issues is the review of personal data collection and processing practices to ensure that user information is obtained in a transparent, consented and secure manner .
This causes an internal change and requires the company to review its ways of capturing leads — contact forms, cookies and other data collection tools.
It is important to remember that, in addition to legal compliance, protecting customer information is an ethical and moral issue for the company .
Therefore, it needs to commit to user privacy, promoting an organizational culture that respects its customers!
Tip: Understand what Permission Marketing is
The pillars of LGPD compliance
There are three important pillars to ensure the brand's positioning in relation to LGPD: consent, transparency and responsibility.
See more details about them:
Consent : the company needs to obtain the release of data objectively, according to each processing purpose, so that users have the freedom to consent or refuse the processing;
Transparency : accessible information must be provided about the collection, use, sharing and protection of data;
Responsibility : implies that the company adopts technical and organizational plans to protect the personal data under its responsibility.
Data security strategies according to LGPD
Well, now that we understand the main details about the law, I have separated five security strategies so that you are, in fact, in compliance with the LGPD:
Use of data encryption techniques : to protect personal information during its collection, transmission and storage, ensuring that only certain people have access;
Backup and recovery : to make the company's day-to-day operations easier and help when dealing with incidents . I recommend having at least three copies of the data, storing them on two different platforms and keeping one copy outside the physical environment;
Authentication and access control policies : to restrict access to only authorized employees, based on the need-to-know principle;
Monitoring systems : to quickly identify any suspicious activity that may indicate a data breach;
Maintenance and updating of systems and software : to ensure that they are protected against vulnerabilities, cybercriminals, malware and that they meet the security requirements of the LGPD.
Practical Guide: How to Choose the Best Marketing Strategies for Your Company
The cost of non-compliance with the LGPD
I need to tell you that, by not complying with the LGPD rules, there will be serious consequences for you and your business, which go beyond the financial aspects (which are already serious!).
See what are the main implications of not complying with the law :
Fines and financial penalties : fines can reach up to 2% of the company's revenue, capped at R$50 million per violation. They can be applied by both the government and legal actions brought by affected data subjects;
Damage to the company's reputation : the loss of trust from customers and the public can have long-term impacts on the organization's credibility , disrupting customer relations and the acquisition of new partners;
Legal proceedings and compensation actions : in addition to fines, the company may be required to pay compensation for material and moral damages caused by the violation of information;
Loss of business opportunities : Many companies require their suppliers to comply with the LGPD before establishing business relationships. In other words, if you do not follow the rules, your company may be banned from some important business networks .
Building a data protection culture in your company
Now you ask yourself: how do I comply with the LGPD?
I answer you: developing a data protection culture within your company !
And, to guide you on this path, I have created a practical step-by-step guide . Check it out:
Invest in employee training : to raise awareness about the importance of data protection and LGPD guidelines. To do this, address topics related to data collection, information security, rights and procedures in case of incidents;
Define internal security policies : detailing the procedures and responsibilities of all team members regarding the handling of information. These policies should be constantly updated to include changes in legislation and other good practices;
Keep a record of data processing actions : it must include the classification of actions according to the LGPD to demonstrate to regulatory bodies that the company is committed to protection and compliance with the law.
Be transparent throughout the data lifecycle : from collection to disposal, providing accurate information to users about how their data will be used, who will have access to it and what their privacy rights are;
Seek partnerships with companies specialized in data protection : they can provide guidance and technological solutions to ensure compliance with the LGPD.
Orgânica , for example , is committed to following the LGPD in all its Digital Marketing activities and relationships with customers and partners!
To achieve this, we have the following practices:
Control of people's access to files, especially those of a confidential nature;
Verification and internal audit routines to check access and passwords;
Discard data that is no longer needed, taking all precautions to avoid leaks;
Capture of information only for that purpose specified in the Marketing strategy form.