Post by huangshi715 on Feb 15, 2024 6:55:44 GMT
Hypertargeting FTW! Landing page optimization tip: Don’t forget to include all of the rules and guidelines on your contest landing pages! Check with your local compliance laws and include your terms in a lightbox to keep visitors from having to click away. Case study #6: Selling tickets for your events Whether you’re hosting a one-time gala for hundreds or recurring meetups for small groups, landing pages can help you market your event to the masses and easily collect information from attendees. All you have to do is determine your ideal audience and serve them up targeted ads that link directly to your event landing page.
When Weddingful was holding a meetup last summer, they Vietnam Email List targeted ads to a Facebook custom audience of Vancouver area vendors: 15-weddingful-fb This type of targeting allowed them to send highly qualified traffic to their meetup landing page: 16-weddingful-lp Allowing guests to RSVP right on the page, the Weddingful crew secured responses from 220 industry professionals who were looking to improve their marketing. With an event cap of 200, they oversold their goal by 10%! Not too shabby. Bonus tip: For a successful local event, upload an existing leads or customer list into the social platform’s ads manager and use it to develop a targeted ad campaign.
Loyal members of your community will be more likely to attend and help spread the word to people within their broader network. Case study #7: Announcing feature launches Shannon Byrne recently wrote about using landing pages to help validate a feature development idea… but you can also use them to announce the update once it’s ready! When Intercom introduced their in-app messaging feature, they used social to announce its release: 17-intercom-twitter Here’s the landing page they linked to: 18-intercom-lp Sharing this update on their social channels and directing prospects to an informative landing page got Intercom 1,643 pageviews and 46 new email addresses directly from a social source. Landing page optimization tip: Short videos are an effective way to explain more about a new feature.
When Weddingful was holding a meetup last summer, they Vietnam Email List targeted ads to a Facebook custom audience of Vancouver area vendors: 15-weddingful-fb This type of targeting allowed them to send highly qualified traffic to their meetup landing page: 16-weddingful-lp Allowing guests to RSVP right on the page, the Weddingful crew secured responses from 220 industry professionals who were looking to improve their marketing. With an event cap of 200, they oversold their goal by 10%! Not too shabby. Bonus tip: For a successful local event, upload an existing leads or customer list into the social platform’s ads manager and use it to develop a targeted ad campaign.
Loyal members of your community will be more likely to attend and help spread the word to people within their broader network. Case study #7: Announcing feature launches Shannon Byrne recently wrote about using landing pages to help validate a feature development idea… but you can also use them to announce the update once it’s ready! When Intercom introduced their in-app messaging feature, they used social to announce its release: 17-intercom-twitter Here’s the landing page they linked to: 18-intercom-lp Sharing this update on their social channels and directing prospects to an informative landing page got Intercom 1,643 pageviews and 46 new email addresses directly from a social source. Landing page optimization tip: Short videos are an effective way to explain more about a new feature.